As promised here : The Siemens Gigaset Story 1 - How it all began, I would like to continue now with The Siemens Gigaset Story. Read what happend from the new millennium onwards...

...The new millennium saw the introduction of the Siemens Gigaset 100 and a change from an angular to a round design language. At the same time, a trend toward miniaturization had emerged among technology products, and the Gigaset 3000 Micro, the smallest DECT device in cellphone format, conquered the market.

The 4000 series that appeared in 2001 boasted an elegant design and more new functions: The widespread use of SMS in mobile networks was reflected in these practical short text messages being integrated in the Siemens Gigaset cordless phones. The portfolio still included the world’s smallest phone, the Gigaset 4010 micro – this time without a stub antenna.

As of 2002, a new naming convention was adopted. The first representative was the entry model Siemens Gigaset A100, in keeping with the convention introduced by Mercedes-Benz. The ISDN series was complemented by the Siemens Gigaset 4110 cordless phone. In addition, the ISDN base station Siemens Gigaset 4975 was the first to enable cordless networking of the phone and a PC and the connection of a fax machine or intercom. The system could also be administered via a PC thanks to the Gigaset Talk & Surf software.

In 2003, the new naming conventions were consistently implemented in the new portfolio with A, C and S categories. New members of the entry class were the Siemens Gigaset A200 and A250 with the CLIP function, while the Siemens Gigaset C100, C200 and C300 with their respective answering machine functions addressed the convenience class. The Siemens Gigaset S100 and S150 were launched as new flagship devices.

Design was increasingly important. Collaboration with the designer Stefano Giovannoni produced the unconventional Alessi phone in pearl white and pearl black. An unusual, youthful design was also offered by the Siemens Gigaset Cl 100, whose keys were arranged in the shape of a rotary dial.

In 2003, the SL line was introduced, a new class combining exclusive design with leading-edge technology. The Siemens Gigaset SL100 and 150 continued the Micro’s concept in a handy housing with extensive features. The handset was given a separate, elegant charging cradle. The Siemens Gigaset SL100 and SL150 colour, the first cordless phones with a color display, were launched in 2004.

The next step was the Siemens Gigaset SL740: The color display was complemented by an MMS function and a built-in camera in a modern, stylish package. Although this trend was booming in mobile phones, it was not such a hit among cordless phones, and the Siemens Gigaset SL740 has remained the only one of its type to this day.

In the next part of The Siemens Gigaset Story you can read how Siemens Gigaset tried to reach all consumer target groups through the expansion of its portfolio and the launch of certain niche products...